Translation with SYSTRAN Links

Request by group TF1 of failure to renew of the commitments: answer of the CSA

Official statement of the Thursday, April 5, 2018

Making following the request for group TF1 dating of January 8th of lifting of the commitments of competing nature taken within the framework of the passage of LCI on the DVB free, SCUMS decided at the time of its plenary assembly of April 4th, 2018 to maintain the commitment relating to the prohibition of cross promotion of LCI on TF1 until August 31st, 2018.

After having carried out a competing analysis, taken knowledge of the written observations of the third and having auditioned group TF1 on April 3rd, the Council indeed notes persistence, in the short run, of the risk on crossed promotion, because in particular of the Football world cup in 2018 (June 14th - July 15th) whose TF1 holds the rights of diffusion.

The Council on the other hand estimated that the renewal of the prohibition of the coupled advertising offers proved neither relevant, nor proportioned.

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