Translation with SYSTRAN Links

Study on economic fabric of the sector of the audiovisual production - 2nd edition

Publication date: Tuesday, June 13, 2017


As in 2016, the CSA publishes a study on economic fabric of the audio-visual production.

This (very young person) annual tradition, carried out with the participation of Audiens group, chooses to move away from the traditional approach and to leave the purely legal prism to try to apprehend the saving in this sector in its entirety. 

This second edition presents a double enrichment: a lighting of the sector of the audio-visual distribution, which profits from a recent legal recognition of its statute, and a special attention with the sales with the international one, which are regarded today as the principal growth relays of the sector of the production. 

For the quantitative parts of this study, the CSA was in particular based on several series of indicators resulting from the Audiens and data bases of INSEE, data of Médiamat/Eurodata TV and on data published TVFI and national Center of the cinema and the animated image (CNC). The results of a survey conducted by the Trade union of the distribution companies of audiovisual programmes (SEDPA) bring first elements quantified on the economic activity of the sector of the audio-visual distribution.

The fabric of the sector of the audiovisual production remains characterized by a marked heterogeneity and a high proportion of small structures (3 728 active companies in 2015). The sector remains creator Net of salaried employment (89 500 distinct individuals in 2015). After a phase of significant progression of 2008 to 2012, its total turnover tends to stagnate since this date (2.9 billion euros in 2014). Side of the request, the linear economic model of the editors of television services is affected by several phenomena, which penalize their capacities of investment: lower trend duration of listening of television, deceleration of the advertising investments, etc the nonlinear audio-visual services progress quickly but do not constitute therefore a sufficient growth relay to compensate for the fall of the investments of the editors.

The role of the distributor of audiovisual programmes has deeply evolved for ten years. It is today in particular confronted with three big changes:

  • the price-cutting of acquisition, which pushes the actors to multiply the sales;
  • increase in the volume of juridico-administrative activity;
  • increase in the technical costs and marketing.

Vis-a-vis these evolutions, the distributors passed from an only commercial function downstream from the production of the programs to a function of initiator or guide of projects as of the upstream of the chain of value.

In a context of tension on the request at the national level and of globalization of the exchanges and the consumption of audiovisual programmes, exports seem the principal growth relay for the production activity. For this reason, the year 2015 constitutes a new record for the sales abroad of French programs with a turnover of 164.2 M€. These good performances fall under the bullish tendency noted since 2009 (+64 M€ on the whole during the period 2009-2015).

 

You can consult below the study of the CSA and/or to download it in framed “the Resources”.