Translation with SYSTRAN Links

Sport and television: Cross contributions

Publication date: Monday, July 3, 2017

The diffusion of sport on television knew many evolutions structuring for its economy during last years.

The launching of national free channels in 2012 and in particular the chain the Team devoted to the sport, that of the pay channels sets of themes beIN SPORTS the same year, acquisition by the Discovery group of the Eurosport chains in 2015 or the launching of chains SFR Sport in 2016 made evolve the offer of sporting programs in television and the structure of the French market of the acquisition of the sporting rights.

The French market of the sporting rights accounts for 1.45 billion euros at the end of 2016; he knows a sustained high growth (+ 25% between 2011 and 2016) and is marked by the increasing weight of the foreign beneficiaries.

The sport is diffused more and more in television and there remains contents consumed live and always such a federator. This report is confirmed by:

  • strong growth of the time volume of sporting programs diffused in television, which more than doubled to reach 211,000 hours since 2010 approximately in 2016;
  • increase amongst disciplines broadcast since 2010, in particular in free television.  (more than 31 disciplines from now on are diffused in 2016 against 21 in 2010;
  • the strongest exposure of the female sporting practice, whose weight in the time volume of the sporting retransmissions more than doubled between 2012 and 2016.

In parallel, the place taken by the nonlinear consumption of the audio-visual contents, on other supports that the television set, as well as the increasing importance of the digital platforms, let foresee new fashions of consumption of the sporting contents and a potential competition for the editors of television.

The whole of these evolutions structuring and carrying strong challenges at the same time for the sporting world and the audio-visual sector called a new work of analysis on behalf of the Council on the diffusion of the sport on television. This new study which makes following a previous study published in 2011 identifies the economic contributions of television to the sporting world on the one hand and the economic contributions of the sport to the editors of TV channels on the other hand. The televisual media contribute directly to the financing of the sport via the televisual rights and indirectly by offering a powerful exposure to the economic consequences on the practice of the sport and its attractivity near the partners. The sport is him fully integrated contents, even driving, in the economic models of 37 national TV channels free and paying and of many local channels.

The Council had the ambition as well as possible to include the diversity of the disciplines diffused in television, in terms in particular of “televisual maturity” of the sport, of level of professionalisation of the sporting organizations and capacity to market rights. Symmetrically, it also aims at apprehending the diversity of the economic models of the chains diffusing of the sport (pay channels and free, general practitioners and sets of themes, main roads and local).

To undertake its works, the Council was in particular based on public studies and data of various sources (ministries, federations and leagues, consultancies, specialized press, etc). It also nourished its reflections of the economic literature relating to the diffusion of sport on television as well as the information collected at the time of a broad cycle of discussions with the actors of the two sectors: editors, federations, leagues professional, ministry in charge of the sports, French sporting Olympic National committee, agencies media, etc