Translation with SYSTRAN Links

Video onlines or television in the public young people: econometric study

Publication date: Thursday, January 25, 2018


Fotolia_173437603_XS_©Wayhome Studio

This study aims to better understanding the consumption of the video contents on Internet and in particular appreciating its possible effect on consumption of television.

It deals more particularly with the public young people, because they are the large-scale consumers of video contents on Internet. By way of an example, the young old Net surfers of 15-24 years devote each day 30 minutes to the watching of videos on digital platforms and websites, against only 13 minutes for all 15 year and more[1].

The study does not propose a review of the programs consumed respectively on television and on Internet by the public young people. She seeks, by quantitative analyses, to measure possible effects of “communicating vases” between television and Internet.

Their principal lesson, which must be interpreters with prudence, is as follows:

The access to the video contents on Internet weighs downwards on the consumption of television. Between 2012 and 2016, each rise of 1 million amongst subscriptions with an offer Internet fixed or mobile, which give access the online contents, led to a fall of the duration of listening of television (DEI) about 4 minutes on average for the 4-14 years, that is to say a 20 minutes fall over the period.

The key periods of the consumption of video contents on Internet[2] by the young peopleconcentrate the afternoon and at the end of the evening. These time slots are not the key periods of the consumption of television of the young people, who correspond to the moments when they are not at the school (midday, end of the afternoon and the evening). The significant role played by the smartphone in the access to the video contents on Internet could explain these uses, in particular during times of pause during the day.

The consumption of video contents on Internet weighs downwards at the same time on the consumption of television and other activities (sports, time of sleep, etc). The kind of the video contents available over Internet or their duration can influence at their time of consumption. By way of an example, the schedules of class (10h30-16h30) account for 40% of the consumption of the videos of music, against less than 30% for the videos of streaming of video games, probably because of their more important length.

 

[1] Schole Marketing, VidéoScope 2017, 2017, pp.14-18.

[2] Panel of more than 250 popular YouTube videos near the young people.