Translation with SYSTRAN Links

Which is the role of the ARPP?

Article 14 of the law of the modified September 30th, 1986 entrusts to the CSA a mission of control on the object, the contents and the methods of programming of the commercial communications diffused by the services of audio-visual communication. This control is exerted, as for the rest of the programs, not before the diffusion of the commercial communications, but at the time of this diffusion.

As regards televised advertisements, the ARPP (professional Regulatory authority of publicity) carries out a control before diffusion, the Council having chosen to control them a posteriori in 1992, in accordance with the principle of liberty and of leading responsibility for the diffusers.

The ARPP, in the past Office of checking of publicity (BVP), are an association governed by the law of July 1st, 1901 , whose mission is “to conduct an action in favour of a honest, veracious and healthy publicity in the interest of the consumers, the public and the professionals of publicity”. It was created by the professionals of publicity in order to set up a structure resting on the self-discipline, was financed and accepted by them, was likely to save possible dispute to them.

This interprofessional organization gathers four categories of members: advertisers, agencies of communication, distribution supports (press, radio, television, posting, cinema, except media) and “members corresponding” (trade unions, law firms, associations, etc).

The ARPP defines ethical rules (“recommendations”) which apply to its members who, voluntarily, commit themselves respecting them. It provides to the professionals a council during the development of the advertisement and into force gives an opinion before diffusion on the conformity of the televised advertisements with the occupational rules and the existing regulation.

As regards televised advertisements, they are examined before their diffusion by the ARPP and the CSA intervenes at the time of their diffusion or after if they prove to be contrary with the laws and decrees like in and the convention schedules of conditions of the diffusers.

Televised sponsorships as well as the radiophonic advertisements and sponsorships are not the object of a systematic prior examination to their diffusion by the ARPP.