Translation with SYSTRAN Links

Report of the CSA on the challenges of the development of the representation of the female sport in the audio-visual media

Publication date: Friday, January 31, 2014


During the year 2013, the mission “Sport” of the Superior council of audio-visual carried out a cycle of hearings of the editors of television services and radio main roads proposing on their antennas of the sporting programs, institutional and economic actors of the sporting world, as well as high level athletes.

This report on the challenges of the development of the representation of the female sport in the audio-visual mediums proposes a synthesis of the principal problems approached within the framework of these hearings and counts the lessons which the Council could learn from this reflection. 

Five recommendations with regard to the editors of television services and radio are formulated aiming to the improvement of the exposure of the female sport in the audio-visual mediums:

  • Recommendation n°1 : to put in work the means of tending towards an equitable representation of the male and female athletic performances in the policy of retransmission of the TV channels and the radio stations; for this purpose, the introduction of mechanisms of under-licences and circulation of the rights could be encouraged in order to avoid the practices of freezing of detrimental rights to the exposure of the female sport;
  • Recommendation n°2 : to support a balanced exploitation of the rights of audio-visual diffusion of male and female sporting events of the same acquired level in a way coupled by an editor of television services;
  • Recommendation n°3 : to develop a policy of joint offers, as far as possible, in answer to the calls for the acquisition of rights of diffusion allowing to combine the exposure of the female sporting events between free channels and pay channels;
  • Recommendation n°4 : to improve the exposure of the female sport and the cover of the news of the female sporting events in the data transmission proposing of the sport (editions of newspapers and magazines multi-field), in particular when they are diffused at hours of strong audience;
  • Recommendation n°5 : to take care of the presence of female staffs within the sporting draftings of televisions and radios, in order to ensure a right representation of the women in the field of the sport in terms of presence the antenna and design of subjects.

 

Also consult the relative information with the 24 hours launching of the female sport of February 1st, 2014.