Translation with SYSTRAN Links

Recommendations relating to the mention of the social networks in the television programs and radio

Official statement of the Friday, January 4, 2013

The Superior council of audio-visual defined, on January 3rd, 2013, several recommendations relating to the mention of the social networks in the television programs and radio. They take account of the evolution of the practices, while ensuring compatibility with the regulation of publicity in the interest of the consumers.

Televisions and the radios integrate more and more the social networks in the design of the programs in order to enrich their antennas and to reinforce the interactivity with their public.

The Council admits the personal reference to a social network when it indicates the source of information or a testimony, as well as the reference of the public towards a social network if it is specific and discrete, is not of promotional nature and is free from incentive supported to connect itself.

On the other hand, the insertion of the name of a social network in the title of a program, and the visualization of the registered trademarks by a social network or that of the factors of images and characteristics which are usually associated for him, are contrary with the prohibition of clandestine publicity. Indeed, the social networks are brands exploited by marketing companies and cannot thus derogate from this prohibition in the actual position of the texts.

The recommendations were defined at the end of a careful thought with the professionals: TV channels and of radio, journalists, representatives of social networks.

Contacts presses: Frédérique Bayre/Stéphanie Brun: 01 40 58 36 29.