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Message of sensitizing on trisomy 21: intervention at M6 and of Canal+

Publication date: Friday, July 25, 2014
Plenary assembly of June 25th, 2014

The Council was received complaints following the diffusion, in the advertising screens of M6, Canal+ and D8 between on March 21st and on April 21st, 2014, of a message of sensitizing to trisomy 21. Heading “Dear mother-to-be”, it was supported by Coordown associations, the friends of Éléonore and the foundation Jerome-Lejeune, foundation whose vocation is in particular the fight against the abortion.

The Council considers that this message does not concern publicity within the meaning of article 2 of the decree of March 27th, 1992. Although having been diffused free of charge, it cannot be looked either like a message of general interest, within the meaning of article 14 of this same decree, since while being addressed to a future mother, her finality can appear ambiguous and not to cause a spontaneous and consensual adhesion. Consequently, the Council considers that it could not be inserted within the advertising screens.

Falling under a approach of fight against the stigmatization of the handicapped people, this message could have been developed, at the time of the world Day of trisomy 21, by a better framed and contextualized diffusion, for example within emissions.

The Council intervened with the chains in order to ask them, in the future, to take care of the methods of diffusion of the messages likely to carry to controversy.

He answered in this direction the plaintiffs.

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