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Report of application of the food charter on television - 2011

Publication date: Tuesday, June 26, 2012

The third report of application of the Charter aiming at promoting a food and a physical-activity favorable to health in the programs and the advertisements diffused on television watch that, during the year 2011, the TV channels even more were implied since the annual volume of emissions relative to a good hygiene of life and referring to the site increased in an important way passing 443 hours for 2009 to 789 hours for 2010 and at 1036 hours for 2011 with for the first time, at the request of the Superior council of audio-visual since the launching of the charter, of the diffusions on the public channels of overseas where the progression of obesity is definitely stronger than in metropolis. Volume 2011 thus increased by 31% compared to 2010.

The Council also made proceed, at the end of 2011 and at the beginning of 2012 with an evaluation of the impact of the food charter by the TNS Sofres institute. The results are encouraging.

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