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Commercial communications

Commercial communications in favour of the operators of games of money and chance

Since the promulgation of a law n° 2010-476 of May 12th, 2010, which organizes the opening to the competition and the regulation of certain sectors of the market of the games of money and chance online, the commercial communications in favour of the operators of games of authorized money and chance are allowed under certain conditions and limitations.

The commercial communications of all the operators of games legally authorized by the public power are concerned, that it is under the terms of an exclusive right (Frenchwoman of the games, urban mutual Bet), of an authorization (casinos) or an approval delivered by the ARJEL (Regulatory authority of the online games), for the activities on the physical network and online.

These practices are framed by the legislator and the Superior council of the audio-visual one.

The law lays out that the commercial communications in favour of an operator of games of money and chance are prohibited on the departments of communication audio-visual and in the programs presented like addressing itself to the minors. She entrusts to the CSA the responsibility to specify the terms of dissemination of the commercial communications.

Thus the Council adopted the deliberation n° 2010-23 of May 18th, 2010, which a deliberation of April 27th, 2011 succeeded, then a deliberation of January 22nd, 2013. The Council detailed the criteria of definition of the services and programs presented like addressing to the minors, and extended the prohibition of the commercial communications in favour of an operator of games of money and chance to the thirty minutes preceding and following the diffusion of these programs.

The commercial communications must clearly indicate that they offer a service of game of money and legally authorized chance. The advertiser at the origin of the communication must be clearly identified. The commercial communications should not moreover not put in scene minors nor to encourage them to play.

The deliberation also recalls that any commercial communication must be “accompanied with a message of warning statement against the excessive or pathological game, as well as message which refers to the assistance and information system” (this measurement of information is imposed by the decree n° 2010-624 of June 8th, 2010 relating to the regulation of the commercial communications in favour of the operators of games of money and chance like to the information of the players as for the risks related to the practice of the game).

At the request of the Council, televised advertising agencies, on the one hand, and the editors of radio and their advertising agencies, on the other hand, signed, January 7th and 31st, 2011, of the charters of good behavior aiming at framing the volume and the concentration of the commercial communications in favour of the legal operators of games of money and chance. The Council is vigilant as for the application of these charters.

The Council moreover asked the various recipients (editors of services, organization representative of the occupation of sports correspondent, operators of games of money and chance, federator authorities of the organizers of sporting events) to make commitments aiming at avoiding any denaturation of the emissions, in particular sporting.

Consult the deliberation of the Council of January 22nd, 2013: 

  Deliberation of January 22nd, 2013

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